Overview
Wildpop Records is a record label and also a scholarship program. Pearl, an artist at Wildpop, and I discussed ways to develop a custom Ning theme which would upgrade the look and image of the company for 2011.
Regarding the design, bold, fun, and simple were the keywords. Pearl mentioned the influence of California imagery and way of life (e.g. hot cars with glamorous paint jobs, fun, speed, freedom, music) and wanted to incorporate the feel of these elements into the design.
Reference Material
I gathered a few reference images which I felt conveyed the imagery desired and drew a bit of inspiration from them.

Design






