Seoul Man Food Truck
Logo and food truck wrap design for Seoul Man, a brand new food truck based in San Diego serving “Korean BBQ with a Southern twist.” The concept we established was “Horangi (‘tiger’ in Korean) meets The Blues Brothers.” A couple different concepts for the logo were presented. The alternate design for the logo was a version using a white tiger and the colors red and blue to signify the fusion of Korean and American cuisine. In the end, the orange version was chosen to be displayed on the actual truck. All photos of the truck were taken by Ashton Wilson.